What is email marketing And how to do email marketing

What is email marketing

In today's time, e-mail is being used most for communication. Email is a very good way to communicate online.

Often we feel that we can only do communication with e-mail and it is not that email can do more work than communication.

E-mail is very useful for a businessman, but some people have no idea about its turn, today in this article you will know how your business can benefit from e-mail.

In this article, we are going to tell you what is email marketing and how do you use it to increase your business.

                                

First of all, know what email marketing is

What is Email Marketing?

Email marketing is the name of a process also known as Internet marketing. In this, companies send messages to a group via e-mail.

In easy words

When companies send email to a customer, it is called email marketing.

The company is able to treat its good customers well through email marketing.

Email marketing is a method in which electronic mail is used to message customers and audiences.

So now you know what email marketing is, now you tell us what are the types of email marketing and what are the benefits of this 

What are the types of Email Marketing?

There are mainly 6 types of email marketing which are something like this

• ·       Information on new posts and videos such as e-mail newsletters
• ·       Announcement Email
• ·       Compan Events and Webinars
• ·       Survey case study and thank you email
• ·       Sponsorship email
• ·       Support and transactional email

So let us know in detail the type of email marketing

Benefits of email marketing

• ·       Through email marketing, companies can access their new information to their customers and share it with them.
• ·       With email marketing, you mean that the company is able to give information about its upcoming new product to its customer in advance, which makes the customer eagerly wait for it, i.e. they get an excitation.
• ·       Using this, the company can market its product or service quickly and easily with its old and new customers.
• ·       If compared to other marketing, email marketing becomes less money, ie it is cheaper and more information is easily reached to more people.
• ·       In email marketing, the message is sent to the target audience, which is more likely to benefit in the business because it is the people who have interest in this business and in such a situation, they have more chance of becoming customers than the audience.
• ·       Email marketing also increases business, that is, earnings are increased through which information of a product is sent to the customer or a call to action message is sent, whenever someone makes a purchase, it will earn the company. This means that email marketing helps in earning more.
• ·       With the help of this, you can target those people from all over the world who are interested in your product or services. It helps in marketing the product or service at home.
• ·       This helps in creating good behavior in connecting with the customer.
• ·       This proves very helpful for small businesses as their marketing budget is low. Email marketing is a great option to do marketing for less money.

What are email marketing tools?

Although there are many tools for doing email marketing, but here I will tell you about some tools which are very good.

By using these tools, you can easily do email marketing and you will get very good response from them.

• ·       Mailchimp
• ·       Aweber
• ·       Constant contact
• ·       Convertkit
• ·       Sendinblue
• ·       Get response

How to do email marketing?

There are many tools for doing email marketing. Most of the tools are premium i.e. if you want to do email marketing then you have to pay some money to use the tools.

To do email marketing, you have to follow the step score mentioned below.

First of all aim your goal

What you want to do through email marketing is to think first of all, whether you want to bring traffic to your website via email or you want to promote a product so that you can earn it or you can post your post Want to give information through newsletter

When you know the goal, then you will understand how to write the message in the body part of the email. 

Select Email Marketing Tools

Now you know the reason for sending email, so now you have to choose email marketing tools with the help of which you can send mail to your customers.

There are many platforms to do email marketing, ie tools that you can find by searching in Google.

By the way, the main email marketing platform that I have mentioned above, which you can use

All the above mentioned email marketing tools are very good and you will get a very good response from them, you can choose it according to your budget, looking appropriate.

Create email list

Now you need to make new customers in addition to your previous customers

Now here, you can use the form to subscribe on your site, apart from this, the promotional subscription box can also emphasize your blog.

Create campaign now

Creating a template here means creating an e-mail structure.

First of all, keep in mind that always email from your personal account, this gives you a better response.

Now you have to think the subject ie the subject line of the email which is quite attractive which can attract the attention of the subscriber or say customer.

Write content according to your subscriber's interest in the body part of the e-mail, here you can also add some images, something that attracts the subscriber

It is always better to use the same template for sending emails

In the body part, you can add call to action buttons from place to place so that your subscribers can access your website by clicking on it and get information about your products and services.

In the footer part of the e-mail, that is, at the bottom, you can add your contact information in it like name, your address, contact number etc. Apart from this, you can also add a link to social media and at the end Can add a link to unsubscribe in

Send email

Now you have created your email to do marketing, now you have to send it to your subscribers.

Now send the email to your subscriber by clicking on Send button

Hopefully, you will be able to know fully about email marketing from this article, if you have any suggestion related to email marketing, then you can comment

On how to do email marketing using Mailchimp email marketing platform, you will soon write articles for people so that you will be able to understand them more easily.

What is email marketing and how do you, if you like this information, then definitely share it with your friends. If there is any question or suggestion from this article, then do comment and comment.