What is email marketing
In today's time, e-mail is being used most for communication.
Email is a very good way to communicate online.

Often we feel that we can only do communication with e-mail
and it is not that email can do more work than communication.
E-mail is very useful for a businessman, but some people have
no idea about its turn, today in this article you will know how your business
can benefit from e-mail.
In this article, we are going to tell you what is email
marketing and how do you use it to increase your business.
First of all, know what email marketing is
What is Email Marketing?
Email marketing is the name of a process also known as
Internet marketing. In this, companies send messages to a group via e-mail.
In easy words

When companies send email to a customer, it is called email
marketing.
The company is able to treat its good customers well through
email marketing.
Email marketing is a method in which electronic mail is used
to message customers and audiences.
So now you know what email marketing is, now you tell us what
are the types of email marketing and what are the benefits of this
What are the types of Email Marketing?
There are mainly 6 types of email marketing which are
something like this

- ·
Information on new posts and videos such as e-mail
newsletters
- ·
Announcement Email
- ·
Compan Events and Webinars
- ·
Survey case study and thank you email
- ·
Sponsorship email
- ·
Support and transactional email
So let us know in detail the type of email marketing
Benefits of email marketing
- ·
Through email marketing, companies can access their
new information to their customers and share it with them.
- ·
With email marketing, you mean that the company is
able to give information about its upcoming new product to its customer in
advance, which makes the customer eagerly wait for it, i.e. they get an
excitation.
- ·
Using this, the company can market its product or
service quickly and easily with its old and new customers.
- ·
If compared to other marketing, email marketing
becomes less money, ie it is cheaper and more information is easily reached to
more people.
- ·
In email marketing, the message is sent to the target
audience, which is more likely to benefit in the business because it is the
people who have interest in this business and in such a situation, they have
more chance of becoming customers than the audience.
- ·
Email marketing also increases business, that is,
earnings are increased through which information of a product is sent to the
customer or a call to action message is sent, whenever someone makes a
purchase, it will earn the company. This means that email marketing helps in
earning more.
- ·
With the help of this, you can target those people
from all over the world who are interested in your product or services. It
helps in marketing the product or service at home.
- ·
This helps in creating good behavior in connecting
with the customer.
- ·
This proves very helpful for small businesses as their
marketing budget is low. Email marketing is a great option to do marketing for
less money.
What are email marketing tools?
Although there are many tools for doing email marketing, but
here I will tell you about some tools which are very good.
By using these tools, you can easily do email marketing and
you will get very good response from them.
- ·
Mailchimp
- ·
Aweber
- ·
Constant contact
- ·
Convertkit
- ·
Sendinblue
- ·
Get response
How to do email marketing?
There are many tools for doing email marketing. Most of the
tools are premium i.e. if you want to do email marketing then you have to pay
some money to use the tools.
To do email marketing, you have to follow the step score
mentioned below.
First of all aim your goal
What you want to do through email marketing is to think first
of all, whether you want to bring traffic to your website via email or you want
to promote a product so that you can earn it or you can post your post Want to
give information through newsletter

When you know the goal, then you will understand how to write
the message in the body part of the email.
Select Email Marketing Tools
Now you know the reason for sending email, so now you have to
choose email marketing tools with the help of which you can send mail to your
customers.
There are many platforms to do email marketing, ie tools that
you can find by searching in Google.
By the way, the main email marketing platform that I have
mentioned above, which you can use
All the above mentioned email marketing tools are very good
and you will get a very good response from them, you can choose it according to
your budget, looking appropriate.
Create email list
Now you need to make new customers in addition to your
previous customers
Now here, you can use the form to subscribe on your site,
apart from this, the promotional subscription box can also emphasize your blog.
Create campaign now
Creating a template here means creating an e-mail structure.
First of all, keep in mind that always email from your
personal account, this gives you a better response.
Now you have to think the subject ie the subject line of the
email which is quite attractive which can attract the attention of the
subscriber or say customer.
Write content according to your subscriber's interest in the
body part of the e-mail, here you can also add some images, something that
attracts the subscriber
It is always better to use the same template for sending
emails
In the body part, you can add call to action buttons from
place to place so that your subscribers can access your website by clicking on
it and get information about your products and services.
In the footer part of the e-mail, that is, at the bottom, you
can add your contact information in it like name, your address, contact number
etc. Apart from this, you can also add a link to social media and at the end
Can add a link to unsubscribe in
Send email
Now you have created your email to do marketing, now you have
to send it to your subscribers.
Now send the email to your subscriber by clicking on Send
button

Hopefully, you will be able to know fully about email
marketing from this article, if you have any suggestion related to email
marketing, then you can comment
On how to do email marketing using Mailchimp email marketing
platform, you will soon write articles for people so that you will be able to
understand them more easily.
What is email marketing and how do you, if you like this
information, then definitely share it with your friends. If there is any
question or suggestion from this article, then do comment and comment.
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